Luma AI
Platforms:
Mobile
Web
Integrations:
Zapier

Luma AI

Freemium
Luma AI is a generative media platform best known for Dream Machine, letting you create videos (and images) from text or references and iterate quickly. It’s available on the web and iOS, with an API for developers.
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Added: Feb 03, 2026
Updated: Mar 30, 2026

How Luma AI Works

1

Enter your prompt

Enter your prompt
2

Get your output

Get your output

See Luma AI in Action

About Luma AI

What Is Luma AI?

Luma AI builds Dream Machine, a creation platform focused on producing “production-ready” images and videos with fast iteration. You start with a prompt or reference, review outputs, then refine direction with small changes until the result matches your intent.

Where You Can Use It

Luma AI is available as a web experience and as an official iOS app, and it also offers a developer API for integrating image/video generation into custom products and

Features

AI API Access
AI API Access

AI API access lets developers integrate AI into apps, products, and workflows, enabling automation at scale.

AI Image Editing
AI Image Editing

AI image editing tools enhance images, remove backgrounds, and make quick visual edits automatically.

AI Image Generation
AI Image Generation

AI image generation tools create visuals from text prompts for marketing, design, and creative projects.

AI Prompt Management
AI Prompt Management

AI prompt management tools help save, organize, and optimize prompts for consistent AI results.

AI Video Editing
AI Video Editing

AI video editing tools speed up editing by trimming videos, adding subtitles, and applying effects.

AI Video Generation
AI Video Generation

AI video generation tools create videos from text or images for fast content production.

Use Cases

Advertising

Advertising AI tools help:

  • create and optimize ad copy
  • generate visuals and creatives faster
  • improve targeting and campaign performance
  • reduce manual work in ad management

These tools streamline advertising workflows and help teams launch and optimize campaigns more efficiently.

View all tools for Advertising
Content Creation

Content creation AI tools help:

  • generate ideas and creative concepts
  • produce written, visual, and audio content faster
  • stay consistent across platforms and formats
  • reduce time spent on repetitive creation tasks

These tools help creators focus more on creativity and growth instead of manual production.

View all tools for Content Creation
Design

Design AI tools help:

  • create visuals and design assets faster
  • explore styles and creative variations
  • improve design consistency and quality
  • reduce time spent on manual edits

These tools help teams focus more on creativity and less on repetitive design work.

View all tools for Design
Social Media

Social media AI tools help:

  • create posts and captions faster
  • plan and schedule content consistently
  • analyze performance and engagement
  • automate repetitive social media tasks

These tools help teams and creators grow their presence and manage social media more efficiently.

View all tools for Social Media
YouTube

YouTube AI tools help:

  • generate video ideas, titles, and scripts
  • edit videos and add captions faster
  • optimize videos for reach and engagement
  • automate repetitive channel tasks

These tools help creators grow their channels and produce content more efficiently.

View all tools for YouTube

Pricing

Free Plan
$0
Per Month

Features:

  • 30 monthly generations (roughly 500 initial credits for new users).
  • Draft resolution only (720p images, lower quality video).
  • Non-commercial use only (personal projects).
  • Watermarked outputs on all generations.
  • Lower priority in the processing queue.
  • 1 concurrent generation allowed.
Lite Plan
$9.99
Per Month

Features:

  • 3,200 monthly credits.
  • 1080p resolution for images and standard video.
  • High priority processing.
  • Non-commercial use (strictly personal).
  • Watermarks are still included on generations.
  • Access to Ray3 model for better motion and physics.
  • 2 concurrent generations allowed.
Plus Plan
$0
Per Month

Features:

  • 10,000 monthly credits.
  • Full Commercial License (rights to monetize content).
  • No watermarks on any downloads.
  • High-resolution upscaling (4K with up-res and HDR).
  • Ray3 access (Full features, including 10-second video length).
  • 4 concurrent generations allowed.
  • High-priority processing queue.
Would you recommend Luma AI?

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