Shopify Magic
Platforms:
API
Desktop
Mobile
Web
Integrations:
Google Workspace
Hubspot
Microsoft 365
Slack
Zapier

Shopify Magic

A comprehensive AI toolkit for merchants that automates everything from product descriptions to complex business operations.
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Added: Feb 24, 2026
Updated: Mar 31, 2026

See Shopify Magic in Action

About Shopify Magic

What Is Shopify Magic?

Shopify Magic is a natively integrated suite of AI tools designed to handle the heavy lifting of running an online business. It includes specialized tools for generating high-converting text and images, alongside “Sidekick,” an advanced AI assistant that understands your entire business context. Whether you need to run a flash sale or analyze why conversion rates dropped, Shopify Magic provides the intelligence to act instantly.

Where You Can Use It

You can access Shopify Magic directly within the Shopify Admin on any Web browser or via the Shopify Mobile app. It is built into the theme editor for store design and the email editor for marketing. For larger businesses, its capabilities are accessible via API, allowing for custom automated workflows that sync with external ERP or CRM systems.

What It’s Known For

It is most famous for “Sidekick,” the first true AI commerce assistant that can execute store-wide commands (like “put all summer items on sale”) and provide deep business data analysis. It is also highly regarded for its “Media Generation” features, which allow merchants to remove backgrounds or create professional lifestyle photos for products using simple text prompts, saving thousands in photography costs.

Features

AI Automation Workflows
AI Automation Workflows

AI automation workflows automate tasks across tools and apps, helping teams reduce manual work and scale faster.

AI Chatbots
AI Chatbots

AI chatbots answer questions, support customers, and automate conversations across websites, apps, and messaging platforms.

AI Content Writing
AI Content Writing

AI content writing tools generate blog posts, outlines, and long-form content, helping users write faster and stay consistent.

AI Data Analysis
AI Data Analysis

AI data analysis tools analyze data, uncover patterns, and generate insights to support better decisions.

AI Image Generation
AI Image Generation

AI image generation tools create visuals from text prompts for marketing, design, and creative projects.

AI Text Summarization
AI Text Summarization

AI text summarization tools condense long text into clear, easy-to-read summaries.

Use Cases

Business Management

Business management AI tools help:

  • organize and manage business operations
  • improve planning and decision-making
  • automate routine management tasks
  • increase visibility across teams and processes

These tools help businesses run more efficiently and stay organized as they scale.

View all tools for Business Management
E-commerce

E-commerce AI tools help:

  • optimize product listings and descriptions
  • personalize shopping experiences
  • improve conversion rates and sales
  • automate routine store operations

These tools help online stores grow faster and operate more efficiently.

View all tools for E-commerce
Marketing

Marketing AI tools help:

  • plan and create campaigns faster
  • generate content across multiple channels
  • analyze performance and optimize strategy
  • automate repetitive marketing tasks

These tools help marketing teams work more efficiently and drive better results.

View all tools for Marketing
Small Business

Small business AI tools help:

  • automate daily operations and admin work
  • manage marketing, sales, and customer support
  • improve productivity with limited resources
  • support smarter decisions and growth

These tools help small businesses run more efficiently without increasing overhead.

View all tools for Small Business
Startups

Startups AI tools help:

  • build and validate products faster
  • automate operations with small teams
  • support data-driven decisions
  • scale workflows efficiently

These tools help startups move faster and compete with limited resources.

View all tools for Startups
Website Creation

Website creation AI tools help:

  • build websites faster with less technical effort
  • generate layouts, pages, and content
  • customize design and structure easily
  • automate setup and publishing tasks

These tools help users launch and manage websites more efficiently.

View all tools for Website Creation

Pricing

Basic Plan
$39
Per Month

Features:

  • Full Online Store: Create a standalone website with a blog and unlimited products.
  • Transaction Fees: 2.9% + 30¢ USD per online transaction (with Shopify Payments).
  • 2 Staff Seats: Limited to two administrative accounts.
  • Basic Reports: Access to standard sales and customer data.
  • Shopify Magic & Sidekick: Includes the free AI suite for generating product descriptions, editing images, and basic business advice.
  • 24/7 Support: Available via live chat.
Grow Plan
$105
Per Month

Features:

  • Everything in Basic, plus:
  • Lower Transaction Fees: 2.7% + 30¢ USD per online transaction.
  • 5 Staff Seats: Better for teams with designated marketing or fulfillment roles.
  • Professional Reports: More granular data on inventory, marketing, and order behavior.
  • Multi-Location Inventory: Manage stock across up to 10 retail stores or warehouses.
  • Shipping Insurance: Up to $5,000 in coverage included (US-based users, subject to regional availability).
Advanced Plan
$399
Per Month

Features:

  • Everything in Grow, plus:
  • Lowest Transaction Fees: 2.5% + 30¢ USD per online transaction.
  • 15 Staff Seats: Designed for larger operations.
  • Custom Report Builder: Create specific data visualizations and business intelligence reports.
  • Third-Party Calculated Shipping: Show real-time carrier rates (UPS, FedEx, etc.) at checkout.
  • Shopify Markets: Advanced tools for international selling, including duty/tax calculations and local storefronts.
  • 1% Back on Sales: Earn rewards (in Shopify credits) for your processed volume.
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