Cleanup (clipdrop)

What Is Cleanup?

Cleanup (commonly known as Cleanup.pictures) is a hyper-focused AI photo editing tool designed for one specific task: removing distractions. It is part of the Clipdrop ecosystem, which was acquired by Jasper.ai in early 2024 to enhance its generative marketing suite. Unlike traditional clone stamp tools, Cleanup utilizes a proprietary inpainting algorithm that “guesses” what was behind an object, allowing it to seamlessly remove people, watermarks, or blemishes without leaving a trace. In 2026, it remains one of the fastest and most reliable solutions for getting a “raw” image ready for professional publication.

Where You Can Use It

Cleanup is primarily accessed via its Web interface, which offers a simple drag-and-drop editor. For mobile users, its core technology is integrated into the Clipdrop app for iOS and Android, enabling on-the-go retouching. For professional workflows, it offers official plugins for Adobe Photoshop and Figma, allowing designers to clean up assets without leaving their canvas. Large-scale e-commerce platforms and creative agencies typically utilize the Cleanup API to automate high-volume background and object removal across their entire product catalogs.

What It’s Known For

Cleanup is most famous for its One-Click Object Removal, which consistently outperforms general-purpose editors in reconstructing complex backgrounds like grass, textures, or skies. It is highly regarded for its Text and Watermark Removal, making it a favorite for e-commerce sellers who need to clean up product images for different marketplaces. In 2026, it is recognized as a key component of Agentic Design, where AI agents use the Cleanup API to autonomously prep visual assets for social media campaigns and website launches, ensuring every photo is on-brand and distraction-free before going live.